Willow World™ — the labradeers™ plush collection
Cuddle Up with the Labradeers™
Meet the Labradeers™ — Willow and her lovable Labrador friends, each with a personality all their own!
Discover the Labradeers in Willow and the Starlight Sleigh — where their magical North Pole adventures begin!
Inspired by the enchanting adventures of Willow World™, these delightful plush companions offer exciting possibilities for a collectable range of soft toys. From mischievous Willow to her faithful friends, each character could become a cuddly companion, bringing the magic of their stories into children's everyday lives.
Concept illustrations — available for potential licensing and product development opportunities.
Willow World™ — Cuddly Keepers
Little Friends, Big Help!
Who says being tidy and saving pennies can't be fun?
Meet the Willow World Cuddly Keepers — an adorable collection of soft, cuddly Labrador characters that combine the charm of a plush toy with a practical everyday purpose.
Cuddly Desktop Tidies keep pencils, pens and stationery neatly organised.
Cuddly Money Boxes offer a delightful way for children to save their pocket money.
Featuring Willow and her Labrador friends, each character brings a little Willow World magic to children's bedrooms, desks and playrooms.
Concept illustrations — available for potential licensing and product development opportunities.
Willow World™ —
Character neck pillows
Cuddly Travel Companions
Meet the Willow World Cuddly Travel Companions — a delightful collection of soft, character-inspired neck pillows featuring Willow and her Labrador friends.
Designed to combine the comfort of a travel pillow with the irresistible appeal of a cuddly toy, these lovable companions bring a little Willow World magic to car journeys, holidays and adventures.
Every adventure is better with a friend!
Featuring Willow, Jess, Josie, Tess, Holly, Penny, Bram and Ash, the collection offers children the opportunity to travel with their favourite Willow World™ character.
Concept illustrations — available for potential licensing and product development opportunities.
Willow World™ —
Character Cutehangers™
Cutehangers™ — Now they’ll love to hang their clothes up!
Soft, cuddly and wonderfully practical!
Imagine Willow and her Labrador friends bringing a little extra charm to children's wardrobes with these adorable plush character clothes hangers.
Combining the appeal of a soft toy with the everyday usefulness of a clothes hanger, each character offers a playful way to encourage children to look after their clothes.
Concept illustrations — available for potential licensing and product development opportunities.
© 2012–2026 SEB IP Holdings Ltd. All rights reserved.
Willow World™ and its associated characters, artwork, designs, and product concepts are presented for illustrative and licensing purposes. Unauthorised reproduction or commercial use of this protected material is strictly prohibited without prior written permission.
Fireside Tales Publishing is a trading name of SEB IP Holdings Ltd.